K-beauty exports overseas (to over 20 countries), leading domestic brands in China, Asia, etc.
Expanding exports of beauty and K-related products to Japan
Launching the EXOBIO brand, preparing for the launch of a global beauty brand.
Research and preparation for global beauty brands based on collaboration with various
manufacturers and excellent experts.
Popular K-beauty products are being offered in partnership with six online platforms, including Japan's Netprice
The birth of the first EXOBIO 357™ EXOSOME prototype, a process of repeated research through experimentation, failure, and re-challenge.
Brand EXOBIO 357™ branding, persistent development through product quality and repeated testing
200 products from 30 brands available on and exported to 8 platforms, including Japan's Netprice.
EXOBIO 357™ EXOSOME officially launched
September: Official launch of EXOBIO 357™ EXOSOME in Japan, Park Yoochun signed as ambassador
October: Brand photoshoot, branding, website launch, logistics setup
November 7: Japan Grand Opening
November-December: First and second rounds sold out
December: Entry into major Japanese platforms (TSUTAYA, Livedoor, etc.), Google and LINE member integration
December: Offline pop-ups sold out in Japan's four major cities.
December: EXOBIO 357™ RED Home Care Brand Rebranding Launch
January: Launch of EXOBIO 357™ RED home care brand
March: Shibuya MODI pop-up event sells out
May: EXOBIO Wins the 2025 Korea Consumer Brand Committee K-Best Brand Award in the Beauty (Ampoule) Category
June: Qten Japan's official website opens
July: Official launch of Gangnam DMP Dermatology Clinic and EXOBIO 357™ Dermatology Clinic
July: Exobio Wins First Place in the Beauty Home Care Ampoule Category of the 2025 Korea K-Consumer Satisfaction Index
July: Korea Health Industry Development Institute Medical Korea Support Center holds exosome event for foreigners
July: EXOBIO Premium participated in the 'K-Medical Tourism' event at Camp Humphreys, a US military base in Gangnam-gu and Pyeongtaek.
August: Special interview coverage for global Rolling Stone magazine, "Dermatology brand tops in Korea's consumer
satisfaction ampoule category."EXO BIO's theme song "Shine with Me"
August: Incheon International 2025 Beauty & Healthcare Show Invited Exhibition by Incheon Metropolitan City,
Korea Trade Corporation, and Sege Exhibition participated in the exhibition booth
September: Korea's largest beauty fair K Beauty EXPO Korea 2025 Meeting with buyers from 23 countries
September: Amazon Beauty In Seoul 2025 Event Participation
October : Participating in the 2025 MEDICAL KOREA IN MONGOLIA event, EXOBIO product consultation will be held
with 70 buyers
October: Large Ready Efficial Pharmacy (Myeongdong branch, Hongdae branch) EXOBIO 357™ EXOSOME /
EXOBIO 357™ RED product entry
Kundae Green Circle Pharmacy Launched EXOBIO 357™ EXOSOME /
EXOBIO 357™ RED product entry
November: Official launch at Ready Young Pharmacy (Gangnam Station) / Official launch at Secoa Pharmacy (Yeoksam Station)
November: Participation in the Jakarta (Indonesia) on-site event of “SEOUL MY SOUL,” organized jointly by the Seoul Metropolitan Government and the Seoul Tourism Organization (STO) as part of “SEOUL MY SOUL in Jakarta.”
December
• Official launch of EXOBIO 357™ EXOSOME / EXOBIO 357™ RED at Daedong Pharmacy, Nampo-dong, Busan
• EXOBIO 357™ EXOSOME No.7 sold out
• Official launch of EXOBIO 357™ EXOSOME / EXOBIO 357™ RED at Saewon Pharmacy, Myeongdong
• Official launch of EXOBIO 357™ EXOSOME / EXOBIO 357™ RED at Myeongdong High Pharmacy, Myeongdong
• Official launch of EXOBIO 357™ EXOSOME / EXOBIO 357™ RED at Ready Young Myeongdong Town Pharmacy (large-scale pharmacy), Myeongdong
• European expansion: Official launch of EXOBIO 357™ EXOSOME / EXOBIO 357™ RED at NAMANE Concept Store, central Warsaw, Poland
2026
January
• Featured in a special issue of Rolling Stone Korea, with BTS Jungkook on the cover, introducing EXOBIO 357™ EXOSOME No.5
February
• Launch of a 10-second AI Skin Diagnosis Service
Customers can access the service via QR code on their mobile phones, receive 10 types of skin analysis, and get personalized recommendations from 29 EXOBIO product combinations.
• Vitamin Museum opens in a prime commercial area
Located just a 3-minute walk from the British Museum in London, featuring a vitamin-specialized drugstore concept.
• Official opening of Gangnam Optima Wellness Museum Pharmacy
A 140-pyeong (approx. 462㎡) large-scale urban curation pharmacy, launched by Optima, a pharmacy-based franchise brand with over 40 years of tradition.
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